Philadelphia Weekly

REAL ESTATE

Why we can't shake name brands from our brains

Book Review: 'Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy'

By Inman News Feed

Add Comment | Comments: 0 | Posted Feb. 22, 2012

You will absolutely recognize many of the marketing campaigns it calls out -- and many of the reactions you have personally had to them -- as precisely what the brands/marketers intended.

Having a conversation about the book with a colleague, I kept trying to point out mediocre products that have succeeded in "brandwashing" our circle of peers; she kept responding, "Well, but that's an amazing (product/service/website)." My response was: "Friend, you've been 'Brandwashed.' "

Tara-Nicholle Nelson is author of "The Savvy Woman's Homebuying Handbook" and "Trillion Dollar Women: Use Your Power to Make Buying and Remodeling Decisions." Tara is also the Consumer Ambassador and Educator for real estate listings search site Trulia.com. Ask her a real estate question online or visit her website, www.rethinkrealestate.com.