TripAdvisor’s new ad model earns analyst upgrade

By Inman News Feed
Add Comment Add Comment | Comments: 0 | Posted Sep. 23, 2013

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TripAdvisor can justify charging advertisers a higher “cost per click” (CPC) since transitioning to “meta” searches that lets consumers see hotel prices before clicking through to make a booking, Stifel Nicolaus analyst Michael Purcell said in upgrading the company’s shares ...

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