Sell ‘em with Las Vegas-style marketing

By Inman News Feed
Add Comment Add Comment | Comments: 0 | Posted Jun. 27, 2013

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If you ask me, Frank McKinney, “the most luxurious spec homebuilder in the world,” understands the psychology of the ultraluxury buyer better than almost anyone else in the world. While you probably cannot afford his lavish marketing budget, many of ...

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