Marketing dilemma: Super Bowl ad or 14 billion Facebook impressions?

By Inman News Feed
Add Comment Add Comment | Comments: 0 | Posted Jan. 29, 2014

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With a 30-second Super Bowl spot costing around $4 million for air time alone, Digiday’s Jack Marshall wonders what else might a marketing maven seeking to build brand might do with that money. A few of his “Super Bowl alternatives:” ...

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