Luxury real estate marketing 101: Never be afraid to name drop an ex-president

By Inman News Feed
Add Comment Add Comment | Comments: 0 | Posted Dec. 18, 2013

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If you can associate an ex-president with a property you’re marketing, never be afraid to drop his name — no matter how tenuous the connection. It’s a lesson that luxury brokers seem to have learned well.  Take this nine-bedroom mansion ...

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