Agents learning to cater to needs of investors

OwnAmerica provides tools and training to serve growing market niche

By Inman News Feed
Add Comment Add Comment | Comments: 0 | Posted May. 4, 2012

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Another client of OwnAmerica is RE/MAX of Barrington in Barrington, Ill. Its broker-owner, Paul Wells, said, "I've been an investor for about 25 years, but it was hard to translate what knowledge I had into something people could understand. Greg just made it much easier to grasp some of the figures as well as the general concept."

The "trick" about OwnAmerica is that it is simple, Wells said. "It was easy for me as an agent and easy for my agents to understand. The program is done online and takes about six to 12 hours to encompass everything. The second real benefit is that I can hand tools to the buyers or investors that are also easy to understand, easy for them to figure out what their true returns are on the investments."

OwnAmerica is hitting the market at a good time.

"We saw evidence that investors are really coming back to the marketplace," Forman said. "They are finding the market is beginning to bounce back. So, they are buying at a time when properties are starting to appreciate, interest rates are at an historic low and rents are high. A fair amount of people exited homeownership through short sales and REOs. They need housing and will be renting homes for a couple of years until they can buy again. We have a shortage of rental housing."

Steve Bergsman is a freelance writer in Arizona and author of several books. His latest book, "Growing Up Levittown: In a Time of Conformity, Controversy and Cultural Crisis," is now available for sale on

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