A Christmas Carol gets a revamp as Strawbridge's prepares to join the ghosts of Christmas past.
The significant effort-on the part of Daub's team and the store itself-is a positive sign that the exhibit has a future even as the store's days as a Strawbridge's wane. Earlier this year Federated Department Stores obtained Strawbridge's parent, the May Department Stores Co., and will convert the Market Street flagship into a Macy's next year.
But the store's financial commitment is especially noteworthy considering the state of retail holiday celebrations. Lord & Taylor offers a pared-down version of the famous Wanamaker light and organ show, and remnants of the long-gone Lit Brothers' Enchanted Colonial Village are on display at the Please Touch Museum. And with malls trumping downtown department stores, generic Santa displays have become the norm.
But that homogeneity is almost comforting to Daub.
"It would be sad to see this go, but my instinct is that the show will be around for a while. It's one-of-a-kind," he says. "I think it's unfair to even compare this to a mall display. We put our hearts and souls into this."
Jesse Smith (email@example.com) last wrote about a same-sex wedding expo.
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