How three street-smart guys with no publishing experience, no money and no distribution launched a high-gloss magazine that's actually making it.
They have plans to host their own mixtape awards ceremony, the Mixtape Honors cosponsored by RapMullet.com, for the end of the year. They hope to go bimonthly early next year.
"As much growth as we've experienced, we need to double that," says Mack.
And although he hasn't forgotten about the cheese-flavored pork rinds, he's certain Foundation magazine has proved a worthier enterprise.
"I'm not brilliant--I'm sure other people came up with the idea but didn't do it," he says. "We were just the first ones to hustle and get it done."
Kate Kilpatrick is a PW contributing editor. Comments on this story can be sent to firstname.lastname@example.org