It's a Mixtape Shook-Up World

How three street-smart guys with no publishing experience, no money and no distribution launched a high-gloss magazine that's actually making it.

By Kate Kilpatrick
Add Comment Add Comment | Comments: 25 | Posted Jul. 16, 2008

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"At first," he says, "everything was all good. He came over, introduced himself and gave me a pound."

He gave Wayne a back issue of the magazine and the New Orleans rapper started flipping through it as the interview got started.

First topic: mixtapes.

"It made sense because we're a mixtape magazine and his dominance in mixtapes is unparalleled," Malo says.

But when Wayne turned a page of the magazine and saw a review of an Evil Empire release, he got heated. Empire had allegedly been paying a studio engineer within Wayne's circle to leak him unreleased tracks, which he then put out on unauthorized mixtapes, effectively forcing Lil Wayne to record new material and delay the release of his own album.

"He started threatening this guy's life, saying he's going to cut his throat and set him on fire, and if he sees him in the streets he's going to kill him," Malo recalls, adding that the rapper was smoking weed at the time and sipping from a cup. "The whole time I'm surprised because he knows I'm recording."

As Lil Wayne got more agitated, his tirade got worse: "All of a sudden he starts saying these really off-the-wall things, like he invented the mixtape game," he says, "and he starts comparing himself to Alfred Nobel, who he says invented gunpowder--and it's all this erroneous information that has no connection to anything."

Then came the clincher:

"I'm anti-mixtape dude," Lil Wayne ranted. "I don't know no mixtape dudes. Fuck you if you're a mixtape DJ ... Y'all selling me out--I ain't with that. Fuck y'all."

Malo nervously shifted the conversation to Lil Wayne's upcoming album. But the rapper remained unsettled.

"I don't like this interview no more, this mixtape shit," he said, tossing the magazine back at Malo.

Malo packed up, went to the hotel the label had arranged for him and waited for the phone to ring.

"This whole thing lasted 10 or 11 minutes, so I think his label, publicist and manager thought it was a wash because they never reached out to me after," he says. "They never called to see if I was still doing the story."

The 50 Cent/Lil Wayne issue hit newsstands three weeks ago. But the story of the interview broke earlier when the audio of Lil Wayne's tirade was posted on 50 Cent's website.

DJs and fans were outraged. Lil Wayne was accused of selling out the people who'd most helped him achieve his street fame--the mixtape DJs.

Hot 97 in New York picked up the clip and played it repeatedly. DJ Kay Slay aired it on his Sirius satellite radio show. Power 99's Wendy Williams invited the magazine's editor on the air. Soon the interview was being replayed at nearly every major hip-hop radio station from New York to California.

"We didn't give it to anybody in Philly and it was playing on the radio here anyway," says Malo.

The next day DJ Doo Wop, a legendary mixtape DJ, posted YouTube videos attacking Wayne for his about-face. Blogs like AllHipHop, SOHH, Nah Right and HipHopDX buzzed with the gossip, which also landed on the covers of Hip Hop Weekly and XXL.

The controversy grew so large that Lil Wayne was forced to respond to do damage control. On May 30 he called into longtime mixtape partner DJ Drama's satellite radio show, claiming his remarks were blown out of proportion: "I didn't mean to disrespect no DJ, no mixtape DJ, it was never no disrespect."

For Foundation magazine it was the buzz they needed to get the hip-hop world's attention.

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COMMENTS

Comments 1 - 25 of 25
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1. Foundation Magazines #1 Fan said... on Jul 15, 2008 at 07:26PM

“Real spiffy group of guys . . . . . . . . .Behind everyman is a spectacular woman ;-) ”

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2. Big Mama said... on Jul 15, 2008 at 08:18PM

“And Mother!”

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3. D.Quin said... on Jul 16, 2008 at 06:45AM

“FINALLY! Hard work and dedication plus motivation equals success. B. Mack is as genuine as they come. He is Foundation Magazine. Good work Brian. As I have told you before, I support your insanity. Love, The FAM ”

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4. Jizzy said... on Jul 16, 2008 at 07:19AM

“First and foremost, I would like to congratulate the founders of Foundation Magazine for their hard work and success. As an aspiring Hip Hop artist on the Philly Hip Hop scene, I am glad to hear news about someone making it on the strength of their commitment and hard work. Secondly, I would like to express interest in being featured in the magazine. I have been doing shows in Philly for a few years now. I have a lot of great music that I can't wait to release. I am hoping to network with people just like those who founded this magazine in order to continuously expand my market presence. So... Look me up! @ www.stricklybizz.com Please be sure to sign up for the email listing and leave me some feedback on the message board. My myspace page is www.myspace.com/thegiftsb Chris, Brian, and Rob, hit me up! I got some good music for yall!!! Thanks for your time, TheGift”

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5. TheGift said... on Jul 16, 2008 at 08:19AM

“First and foremost, I would like to congratulate the founders of Foundation Magazine for their hard work and success. As an aspiring Hip Hop artist on the Philly Hip Hop scene, I am glad to hear news about someone making it on the strength of their commitment and hard work. Secondly, I would like to express interest in being featured in the magazine. I have been doing shows in Philly for a few years now. I have a lot of great music that I can't wait to release. I am hoping to network with people just like those who founded this magazine in order to continuously expand my market presence. So... Look me up! @ www.stricklybizz.com Please be sure to sign up for the email listing and leave me some feedback on the message board. My myspace page is www.myspace.com/thegiftsb Chris, Brian, and Rob, hit me up! I got some good music for yall!!! Thanks for your time, TheGift ”

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6. Cj said... on Jul 16, 2008 at 11:57AM

“thats papoose, not pat boose”

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7. confused real nigga said... on Jul 16, 2008 at 03:44PM

“3 white kids running rap huh?????”

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8. getit said... on Jul 16, 2008 at 04:25PM

“yeah yu are confused”

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9. Cj said... on Jul 18, 2008 at 09:13AM

“First and foremost these guys aren't the first Mixtape Magazine is actually the first, and then you also have Blow magazine that is also dedicated to a street element, and also its a magazine in Philly that has great quality ( in terms of style & design) called PhillyMixTape.Com”

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10. Maino said... on Jul 18, 2008 at 10:13AM

“First and foremost these guys aren't the first Mixtape Magazine is actually the first, and then you also have Blow magazine that is also dedicated to a street element, and also its a magazine in Philly that has great quality ( in terms of style & design) called PhillyMixTape.Com”

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11. 8th and norris said... on Jul 18, 2008 at 11:09AM

“The first and only FULL SIZED mixtape magazine is how these guys describe themselves. and Foundation came out at the same time mixtape mag came out, and they no longer exist so pay attention. Not surprised that there is hate here, this is Philly and people always tear eachother down. Congrats Foundation, yall are all over the country right now!!!!!”

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12. 8th and norris said... on Jul 19, 2008 at 02:19AM

“Interesting article. I haven't seen the magazine yet though. Is there a Foundation website yet? Vincent http://thimk.wordpress.com/”

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13. Vincent said... on Jul 19, 2008 at 03:19AM

“Interesting article. I haven't seen the magazine yet though. Is there a Foundation website yet? Vincent http://thimk.wordpress.com/”

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14. PB said... on Jul 19, 2008 at 10:56AM

“www.foundationmag.com”

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15. NormanStocktonHuxley said... on Jul 23, 2008 at 08:09AM

“To print or not to print? that is the question. Whether tis nobler in the mind to suffer the slings an arrows of outrageous publication or to take arms against a sea of blogs and by opposing, be read.”

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16. UNK D said... on Jul 28, 2008 at 11:46AM

“HEY FROM TAMPA BAY FLORIDA,I BOUGHT YOUR MAG AT THE MUSIC STORE AT THE MALL.I PAGED THROUGH IT .LET ME TELL YOU YOU GUYS "GOT IT",EXCELLENT WORK. I HAD TO BUY ANOTHER BECAUSE A VENDOR IN THE MALL LIKED IT SO MUCH I GAVE IT TO HIM.THE NAME IS PERFECT, YOU'VE GOT THE "FOUNDATION"....ENJOY BUILDING.”

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17. Jizzy said... on Aug 17, 2008 at 02:35PM

“Great story! These guys show it's hope left in Philly 4 Hip-Hop. I'm working w/ a few unsigned hip-hop artists & hip-hop producers in need of some shine. How can i get a in contact w/ these guys?”

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