Business at a North Philly memorial T-shirt business is, sadly, booming.
Although he hasn't had to paint an "in memory" shirt for any close friends or family, Rosa says that if the day comes, he'll do it. "I'll lock myself in the store and just do it. I'll do it. I just don't want anyone to be here because I know I'm gonna break down."
Generally, though, he doesn't let the sadness surrounding his business take a personal toll. "I just try to make it nice for the family. I try to make the customer happy. They come in for an 'in memory' but might come back for an anniversary."