Philly's journalism schools say they're prepared for the future. But students aren't sure if their teachers are ready for today.
Temple isn't alone. Drexel University now offers a BA in global journalism. Arcadia University started a Visual Culture in India Project, where communications students travel to India and then create multimedia projects. Villanova launched The Zone, an interactive portal run through the Communications Department that broadcasts students’ radio shows.
But Jody Ross, a Villanova instructor who serves as faculty advisor to the student newspaper, says it's still important that students learn the basics of journalism.
“We have not changed our program; in fact, more students than ever seem interested in studying journalism," she said. "They learn to think, report and write accurately and fairly to distinguish fact from opinion and to carry sensations they see, hear, smell, touch or taste directly to the reader without adding assumptions or conclusions. Best of all, they learn to write well. ... Whether our students become news writers, public relations professionals, business executives, doctors, teachers or lawyers, their journalism training always pays off.”
Will Bunch, a Daily News reporter who writes the blog Attytood, lauds that approach.
“The core values of journalism aren’t really changing,” Bunch says. “You have to understand what makes a good story, how to report it and how to report fairly. It was the same with Joseph Pulitzer’s newspaper 150 years ago or with newfangled websites.
“What is radically different are important secondary things that schools have to account for. Journalists today need to understand that news is a two-way conversation with the audience," Bunch says. "Audience members are active participants—they comment on stories, participate as sources, and provide information and tips. Schools can maintain their core values and work on that.”
Most of my Temple journalism students express positive feelings about the overall education they’re receiving, but their views are mixed as to whether they’re being taught enough about new and emerging technologies.
“Honestly, it’s a crapshoot," says one of my former students, Jeff Craven, a Temple senior. "There are some professors who absolutely understand the importance of being connected online and interacting with your audience in order to understand them better and bring them news that suits them, rather than what you think suits them. While they try to bring the Internet to us through projects like the class blog, at least they’re trying.”
“Then there are professors who think they they’re too old to be connected," Craven adds. "They’ve grown up in the professional world without using the Internet, and think that the future of media is best left up to people who understand the technology. As a result, some of the higher level courses feel like they’re missing some sort of online component.”
One of the most important tools students will need is flexibility, says LaSalle University Assistant Professor Huntly Collins.
It's easy if you try. With the future of Philly's dailies in doubt, who will feed the insatiable appetite of the city's sports junkies?
They’re not McDonald’s. They’re not “businesses.” Oh, sure, they’ve got to make payroll. But they are not and cannot be run as out-and-out cash cows for the greedy and the idle.
The news is here. Jim MacMillan does a roundup here. And it’s probably worth re-reading Steve Volk’s Phillymag article about how we got to this point. There’s going to be a great deal of temptation, today and in coming days, to mock the hubris of Brian Tierney in all of this. And that’s not entirely unwarranted. [...]
In an era where the media appear to be falling apart, WalterFootball.com's Walter Cherepinsky just might be the future -- one of a number of Philadelphia-area entrepreneurs who are carving out a significant niche in cyberspace.
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