City centered: The first issue of the Welcomat hits the streets of Philadelphia in 1971.
Playa, playa: Seeking a wider audience, the paper sheds its tabloid look in May 1995. The provocative cover and accompanying narrative signals the Welcomat’s transition from a community oriented pub to a formidable player in the alternative weekly arena.
Name of the game: One week after the Welcomat’s facelift, the paper rolls out a new name. The first issue of Philadelphia Weekly rolls off the presses.
The paper you now hold in your hands, PW, has been around for 40 years—more or less. Like most media stories, it’s a bit more complicated than that. No matter the changes, though, there is a through line in the paper’s history: a renegade spirit and a determination to give voices to the voiceless.