Coming of Age: Philadelphia Weekly in the Making

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City centered: The first issue of the Welcomat hits the streets of Philadelphia in 1971.

Playa, playa: Seeking a wider audience, the paper sheds its tabloid look in May 1995. The provocative cover and accompanying narrative signals the Welcomat’s transition from a community oriented pub to a formidable player in the alternative weekly arena.

 

 

 

 

 

 

 

 

Name of the game: One week after the Welcomat’s facelift, the paper rolls out a new name. The first issue of Philadelphia Weekly rolls off the presses.

 

 

 

 

 

 

 

 

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