What's Up With

... DJ TECHNICS

By Dirty South Joe
Add Comment Add Comment | Comments: 0 | Posted Apr. 11, 2007

Share this Story:

Thanks to the Internet, Baltimore club music--which has spent much of its long, storied history in the shadows of mainstream culture--is influencing a whole new set of enthusiasts. As an original producer and DJ in the big book of Baltimore club music history, Glen "DJ Technics" Brand, 35, is determined to make sure club music fans recognize the faces behind their favorite jams and don't forget where the genre came from.

"There are exploiters of Baltimore club," says Technics. "But in the back of the consumer's minds they know these people aren't creating anything and that it's coming from another source. It wasn't gonna blow up and get the kind of attention it has until it crossed over and white kids started listening to it anyway. But until one of the pioneers goes full steam ahead and focuses, it's not gonna blow up. It's just gonna be America's best-kept secret."

Not exactly a secret, but not quite a Top 40 name, Technics is just the sort of pioneer who has the personality and marketing savvy to push B-more club forward. Part of his new direction includes relocating to North Carolina, away from the distractions of city life.

"My plan is to make [Baltimore club] a signature situation. There's no advertisement, no icons, no single entity that can say they've solidified it. If you were to pick up the major hip-hop or production-based publications, you wouldn't know we existed. People have to be told what's hot.

"The exploiters are going to continue to be able to do what they do because there's a demand for it," Technics adds. "It's gonna take me or Rod Lee or Unruly Records to jump out there. Until now we've been existing pretty much under the radar."

Add to favoritesAdd to Favorites PrintPrint Send to friendSend to Friend

COMMENTS

ADD COMMENT

Rate:
(HTML and URLs prohibited)