What's Up With

...KENNETH MASTERS

By Dirty South Joe
Add Comment Add Comment | Comments: 0 | Posted Mar. 28, 2007

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"Independent as fuck" rap star Se "Kenneth Masters" Ajala has been grinding it out on the underground scene since 2000. Last year he collaborated on a well-received LP with DJ/producer Cramske called The Urban Legend Complex, which flourished without guest spots or outside help--a rare feat in today's rap climate.

Kmass' humorous and thoughtful observations on everyday struggles are a refreshing change from hip-hop's current braggadocio. "I come from the keep-it-real era. When cats got on the mike and said something, it was what they knew about," he says. "Now anybody from anywhere can say anything and nobody's gonna test 'em.

"I like to keep that in my music. A lot of it is personal, but some of it is situational, like, 'Damn, my job sucks today.' Whenever anyone listens to my records and they've met me, I want them to feel like, 'That's really that dude.'"

Kmass is quietly assembling the antidote to the inevitable technological uprising that threatens to enslave us all, and his new album How to Survive a Robot Invasion is out now on Hot Dog City Records.

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