South Jersey rapper Rich Quick is ready for the spotlight

By Bill Chenevert
Add Comment Add Comment | Comments: 39 | Posted Jul. 10, 2013

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Rich Quick

Let’s get the obvious out of the way with a quickness: Rich Quick is a white rapper from New Jersey. Long gone, we hope, are the days where being Caucasian in the rap game matters at all; skilled mic rockers like 3rd Bass’ MC Serch and Eminem took the bite out of that beef ages ago. Hip-hop’s not any one culture’s possession, an idea Quick expressed early on in a Doobie’s meet-up on Monday night. “Hip-hop culture encompasses all cultures,” he says. And with the pretty hefty success of white boys like Macklemore, Mac Miller and Asher Roth, Quick’s ready to put his hat in the ring and have his name tacked on to such a list. With a flurry of shows coming up and an EP prepped to drop on Aug. 20, Quick’s bracing himself for the biggest summer of his life.

His debut, Sad Songz, is a five-track EP Quick recorded at ChopShop studios in Langhorne, and it’s set for distribution through Ben Frank Recordings. It’s a bit of a departure; as you might imagine by the title, these are expressive songs with emotional import, unafraid to reveal a deeper lyrical ambition beyond the easy tropes and stereotypes of hip-hop lyrical content, like expensive cars, cheap girls and designer clothes. Quick’s been gaining momentum over the past few years in a relatively hardcore sub-sector of Philly hip-hop, getting love from both the hood and hip-hop diehards who value how hard you can bring the pain. Still, those looking for a trap-rap record won’t find one. “Sad Songz is just one side of me,” Quick warns. “People are going to be disappointed if they’re looking for a hardcore emcee.” On this one, at least.

The 25-year-old South Jersey native has spent his whole life within spitting distance of Philadelphia and has found himself in “the city” almost every day for years. That 15-minute drive has allowed him to start earning credibility since he first stepped into a cypher in North Philly. And as Quick put it, “If you can’t jump into a cypher, what the hell are you here for?”

Quick’s first official release after unofficial collaborations and mixtapes—his I’m With the DJ collection has helped drum up intrigue and fans—is also the first product of a production relationship with STREECE, the duo of Stress the Whiteboy and beloved local musician Chuck Treece. Quick was a fan of theirs before they found him performing at a Johnny Brenda’s event called Beats & Rhymes, which paired emcees with producers. Stress was in the building to support his little brother, rapper Sev-One, and approached Quick to invite him into the studio. Quick was pumped (and still is) to continue working with the beatmaking duo, and their resultant EP is, indeed, quite nicely produced.

Take “Nice Guy,” for instance, a hype beat that’s a little tropical and dubstep-esque, but in that trip-hop, drum ‘n bass way. It’s a track that has a freshness to it, but isn’t an obvious trend ride. Quick’s aware of trends; you have to be. In the way that he knows Jay-Z’s been setting trends for years (“Jay-Z puttin’ on a button-down shirt changed the game,” Quick says), he’s also pretty sure that Macklemore is not a trend that’s gonna last. He also sees some wholesale theft of the look and style of Slug from Atmosphere, who Quick openly admits has a direct influence on his career—something Macklemore’s never done. But you’ve gotta know what people are feeling.

Macklemore does deserve some credit for getting a hip-hop song about same-sex love on the radio (“Same Love”), but Quick doesn’t like the idea of conscious rap. “Is the rest of hip-hop unconscious?” he asks. “Did Eminem not write songs that were conscious?” Quick definitely doesn’t like the use of words prevalent in hip-hop, namely the n- and f-words. “I find it distasteful myself, so I don’t use it,” he offered. Simple. “Ignorance never prevails. Why would you turn people off like that?” Good point.

But, conversely, being associated with conscious rappers like anyone on Rhymesayers, or, say Talib Kweli—whom Quick’s flow resembles significantly, I suggest to him—isn’t something Philly hip-hop’s rising star is particularly mad at. “Talib’s a huge influence on me,” he admits, “so that’s a huge compliment.”

Sun., July 14, 8pm. $8-$10. The Arts Garage, 1533 Ridge Ave. 215.765.2702. theartsgarage.com

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COMMENTS

Comments 1 - 39 of 39
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1. Ccelli said... on Jul 10, 2013 at 10:14AM

“Great article!”

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2. Exponent said... on Jul 10, 2013 at 10:32AM

“Awesome!”

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3. Aposoul said... on Jul 10, 2013 at 10:41AM

“Rich Quick has been putting in work for a long time. Its good to see him getting the recognition he deserves.”

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4. AZapatista said... on Jul 10, 2013 at 10:57AM

“Don't Sleep On This!!! This Guy is Sick!!”

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5. WHO?MAG said... on Jul 10, 2013 at 11:15AM

“Great article! Great MC! Get 'em Rich!”

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6. STWB™ said... on Jul 10, 2013 at 11:25AM

“Amazing article!! Thanks for the support!!!”

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7. Danager said... on Jul 10, 2013 at 11:46AM

“Great Coverage!”

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8. E-Life said... on Jul 10, 2013 at 02:37PM

“Awesome write up... Rich is also performing at Stadium Bensalem on Sat July 13th... Come check him out if you are in the area. #heswiththeDJ”

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9. Mama Q said... on Jul 10, 2013 at 02:42PM

“Nice article. Hard work paying off. Nice to see ppl paying attention.”

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10. mick said... on Jul 10, 2013 at 04:18PM

“Represent new jeru!!!”

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11. Anonymous said... on Jul 10, 2013 at 05:40PM

“Good article”

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12. Wilke said... on Jul 10, 2013 at 06:40PM

“Go gettem quick ;)”

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13. Diapolis said... on Jul 10, 2013 at 07:28PM

“Much deserving and underated...”

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14. Brook said... on Jul 10, 2013 at 09:43PM

“Great article!
Very proud of you Rich :) Definitely a " Force to be Reckoned With"
Real Hip-Hop Salute!”

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15. Talib said... on Jul 11, 2013 at 03:13AM

“Ite.”

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16. Zee said... on Jul 11, 2013 at 06:01AM

“Google Rick Quick fast... watch on YouTube and you'll see this emcee from Jersey is here in hip-hop culture to last! Pigmentation is a thing of past. Salute”

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17. Anonymous said... on Jul 11, 2013 at 12:10PM

“Nice! Love his music!”

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18. ChEEch said... on Jul 11, 2013 at 06:29PM

“Quick is talented and the veteran production duo are two of the best in the city. the joint gotta be dope >> be-leeeee- dat, kiddddd!!!;”

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19. Jake said... on Jul 11, 2013 at 07:10PM

“I been listening to Quick since I'm With The DJ he got some crazy bars and he knows how to make a good song and hes from jersey what more can I ask for”

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20. Mar'z Muzick said... on Jul 12, 2013 at 10:12AM

“Impressive Rich. I'm estatic to see this!!!!”

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21. Lisa said... on Jul 15, 2013 at 09:39AM

“Another great artist hailing from NJ:

https://www.facebook.com/pages/Dion-Baker/293923683952381?hc_location=stream”

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22. naveen said... on Jul 18, 2013 at 11:56PM

“Great post.”

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23. liyanage said... on Jul 19, 2013 at 01:09AM

“Rich Quick is a white rapper.”

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24. Harsha said... on Jul 19, 2013 at 01:10AM

“East to west New Jersey is the best.”

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25. Asitha said... on Jul 19, 2013 at 01:11AM

“Ma man. nice article.”

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26. Sharen said... on Jul 19, 2013 at 01:12AM

“Good player of the rap game.”

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27. Rana said... on Jul 19, 2013 at 01:13AM

“Thanks for sharing the news with us.”

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28. Bandara said... on Jul 19, 2013 at 01:14AM

“This guy has skills.”

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29. Sanuja said... on Jul 19, 2013 at 01:15AM

“Wow. Very informative.”

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30. Magala said... on Jul 19, 2013 at 01:16AM

“Great post from Emma.”

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31. Mahi said... on Jul 19, 2013 at 01:18AM

“Rich quick rocks....”

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32. Suresh said... on Jul 19, 2013 at 01:19AM

“I will share this with my friends. Thanks.”

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33. Karu said... on Jul 19, 2013 at 01:35AM

“Thanks for the excellent article Bill.”

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34. Ramachand said... on Jul 19, 2013 at 01:45AM

“This is the best article about Rich quick.”

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35. Ravi said... on Jul 19, 2013 at 01:58AM

“new comer for the rap world”

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36. Kapila said... on Jul 19, 2013 at 01:59AM

“Wooow. Great post. Thanks”

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37. Jonathan said... on Jul 19, 2013 at 02:05AM

“Super hit.”

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38. Edward said... on Jul 19, 2013 at 02:07AM

“Awesome article. I gave 5 star rating for this”

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39. serenawilliams86 said... on Aug 2, 2013 at 04:21AM

“its nice to be around here and nice to read the article or blog that has given a lot info...Love to watch Broadway musicals! Cheap Jersey Boys Tickets are up for grabs at the best ticket seller Goodseattickets.com”

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