Who’s hot in Philly hip-hop right now? That’s the perilous question we asked ourselves at the beginning of a long journey. It’s impossible to answer. Or, more to the point, impossible to answer succinctly. The list is lonnnnnng. So we’ve broken it down.
The Comeback: We profile an old head on his way back to the spotlight, Cee-Knowledge
The Producers: We profile two white-hot brothers, Jahlil and Tone Beats, who are making beats for the biggest names in the game.
The Distributors: We introduce you to a man who sells the mixtapes that get the streets talking.
The Family: Ground Up, a diverse, more-popular-by-the-day trio who met at Temple, show you how to do it yourself.
The Lady: We get our feminism on in our Gun$ Garcia profile.
The Next to Pop Off: We sit down with longtime Philly mainstay Young Chris.
“People always ask why I ain’t got a girlfriend,” says Young Chris during a break from working in a Northern Liberties studio. “I tell ’em, ‘Yo, rap’s my girlfriend.’” The North Philly-born rapper’s been devoted to the game since the early 2000s, when his Young Gunz duo with MC Neef Buck was signed by Jay-Z’s Roc-A-Fella Records, and their first single, “Can’t Stop, Won’t Stop,” was nominated for a Grammy in 2003.
Books are mostly how he makes his living, but the heart of Bookman’s street vendor operation, located just outside 52nd Street Station at 52nd and Market, is hip-hop. Most days, he’s bumpin’ beats from his tabletop rig—a CD player and speakers powered by a car battery. And those in the know know Bookman’s the man when it comes to getting your hands on the latest, greatest mixtape to hit the streets. Albums are nice, but underground mixtapes (they’re CDs, but the classic nomenclature sticks) have been the life-blood of hip-hop for ages.
In hip-hop, many of today’s rappers are putting out three or four or 40 releases a year. They’re shooting and editing their own videos. They’re their own publicity firm. They’re booking their own shows. They’re working smarter and harder than ever before, and doing it independently. And perhaps no Philly hip-hop act exemplifies this DIY spirit more than young upstarts Ground Up. They’re their own insulated, independent music universe.
Perhaps change will come this year, as several female rappers are gaining momentum. Harlemite Azealia Banks’ “212” displays the 20-year old’s impressive range and skill, and White Girl Mob leader Kreayshawn definitely has more than the “Gucci Gucci” meme hidden up the sleeve of her baggy Fred Flintstone jacket. Will these ladies threaten Nicki Minaj’s queen-status in 2012? Maybe. The only thing that could hold ’em back are the dick-centric rap fans and critics who guard the gates.
The Internet exploded at the close of 2011 with rumors that Planets were uniting for a new studio album. While talks are underway, nothing’s confirmed. “I’m down, no doubt,” says Irving about another reunion. “Planets was the best time of my life, but a gift and a curse. As a musician, I wanna spread my wings and not always be stuck as ‘that Digable Planets dude.’ I wanna try new things and experiment.”
“Jahlil Beats. Holla at me!” If you didn’t hear those words kick off a song last year, you didn’t listen to rap music. There was no escaping it—the club, the car, the street—especially in Philadelphia.
PW's Music Issue 2014