Legendary Philly concert promoter Larry Magid has staged the biggest shows the city has ever witnessed, and has been at it a loooong ass time. His new book, My Soul's Been Psychedelicized: Electric Factory Four Decades in Posters and Photographs, captures the big moments, the clashes with the city’s powers that be, the majesty of making stars out of then-little acts like the Boss and the Glorious Spirit of What Was in a colorful coffee table book, out now from Temple Press. Magid will be chatting with World Cafe’s David Dye at the Free Library this Thursday, telling Big Tales of Yesteryear and showing off some of his unquestionably badass memoriabilia. Now, collected for you here, 15 context-free sentences from the book.
1. “The next time I booked her at the Factory, it was for seven shows in three days; she showed up with a 101-degree fever, slugged Southern Comfort for two days, and somehow played all her shows brilliantly.
2. “Later, we heard that what really upset the mayor and the commissioner was black boys dancing with white girls.”
3. “In 1966 the city’s underground consisted of about 100 hippies who congregated in Rittenhouse Square or on Sansom Street.”
4. “The first nine years I worked in the music business, I made very little money.”
5. “Herby had closed the Showboat too, turning it into a singles bar called Chances Are.”
6. “Before his performances Steve Martin went out onto Broad Street with an arrow through his head to work the waiting crowd and direct traffic.”
7. “We promoted this historic Pryor-Nixon collaboration through the local DJs, and Richard Pryor gave our 37th president an inimitable sendoff.”
8. “Kaufman opened for Manilow.”
9. “They’d brought their own pots and pans and goat meat.”
10. “The timing could not have been trickier: Morrison had recently been arrested for exposing himself onstage in Miami.”
11. “Before a Grateful Dead concert at JFK Stadium in the seventies, a roadie setting up the show demanded to be supplied with cocaine.”
12. “The strangest band demand involved M&M’s.”
13. “An event of this magnitude cannot be put on in five weeks.”
14. “The Brits announced that Prince Charles would be the host, so Bill Graham brought in American royalty: Jack Nicholson.”
15. “We got a call from the hospital: someone in the audience is waiting for a kidney transplant and they got one.”
Larry Magid reads from his book Thurs., June 23, 7:30pm. Free. Free Library, 1901 Vine St. 215.567.4341. freelibrary.org
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