Your Ad Here: The Cool Sell of Guerilla Marketing

Media Title

Audiences have grown deaf to the one-way messages of commercials sitting in front of their television and radios for 60 odd years. Michael Serazio examines how advertisers cut through public distrust and technological advances by resorting to guerilla marketing tactics: product placement, tweets, status updates and word of mouth. 5:30pm. Free. Penn Bookstore, 3601 Walnut St. 215.898.6623. upenn.bn.college.com

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EVENT DETAILS

WHEN
Monday, April 22, 2013
Recurring: ONCE

TIME & PRICE
5:30pm Free

WHERE
Penn Bookstore , 3601 Walnut St., Philadelphia, PA
One time only on 04/22/2013. .

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