THE LIFE OF X: A BRIEF HISTORY OF THE X GAMES
The story of X begins in 1993 and evolves to 2001 with the seventh annual X Games. Along the way ESPN has added the X Trials, the Asian X Games, the Tony Hawk Tour and much more. This is a brief timeline of how the X Games arrived as the world's signature action sports event.
>> ESPN Management decides to devote significant resources to the creation of an international gathering of action sport athletes. A team assembles to develop the concept that originated in the ESPN programming department.
>> At a press conference at Planet Hollywood in New York City on April 12, ESPN announces that the first Extreme Games will be held in Rhode Island in late June of 1995.
>> From June 24 through July 1, the Extreme Games are in Newport, Providence and Middletown, RI, and Mount Snow, VT. Athletes compete in nine sport categories, including windsurfing, bungy jumping and mountain biking.198,000 spectators attend the first Extreme Games. Seven sponsors--Advil, Mountain Dew, Taco Bell, Chevy Trucks, AT&T, Nike and Miller Lite Ice--lend their support to the event.
>> Because of the enthusiastic response from the athletes, organizers, spectators, producers and sponsors, ESPN decides to hold the event the following year. In October, Rhode Island becomes the location for the event for the second year.
>> In January, the event name Extreme Games officially changes to the X Games. The primary reasons for the change are to allow easier translation to international audiences and better branding opportunities.
>> The X Games Road Show, a two-day touring interactive expo, debuts in April--eventually reaching 12 cities including Boston, San Francisco and Miami. In early June the X Games' first international exhibition takes place. In the shadow of ancient temples in Shanghai, exhibitions are performed in bicycle stunt, in-line skating and skateboarding.
>> In late June, approximately 200,000 spectators turn out for the X Games in Newport, RI. Kiteskiing, windsurfing and mountain biking are replaced by wakeboarding, while ESPN Sportszone reported live via the Internet.
>> The site of the first-ever ESPN Winter X Games is announced at a press conference on June 30. Snow Summit Mountain Resort in Big Bear Lake, CA, is named the site for competitions in snowboarding, ice climbing, snow mountain bike racing, shovel racing and a crossover multi-sport.
>> ESPN announces in July that the X Games will be moving to San Diego, CA, for the 1997 and 1998 X Games.
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